All parts of a business work together. They need to do more than co-exist, in such a way that it is seamless. From planning to marketing to sales and customer service, it all needs to go together so that you can please consumers and make more sales. All businesses must figure out the following for themselves.
Put Your Customers’ Needs First
Everything you do must be thought of and seen from your customers’ perspectives, not yours or your workers'. If your workers aren’t on the same page they might accidentally insult your customer. Create a mission statement that you can use to share your vision with your team. Using a customer relationship management (CRM) service that works with your shopping cart will help.
Be Able to Explain How Your Solution Is Different
Everyone in your industry is marketing to your customers, often offering the same things that you are. But, if you can explain how you’re different you’ll win the sale. The only way to do that is to continuously watch the competition, incorporating the lessons learned into your product development and delivery.
Distribute Your Products/Services How Your Customers Want Them
The channels you use to sell your products or services are important, too. If you’re not selling where your customer is, you won’t succeed. You may need to invest in professional shopping cart software or have something built especially, but it should work with your CRM system so that sales and customer service can communicate.
Know How You’ll Advertise and Market
When you put all the above together, which ways will work best to advertise and market your business? Will you use a website, a blog, video, pay-per-click marketing, email lists or something else? Can your CRM help better segment your market?
Understand Your Budget Inside and Out
Everything comes down to money. You can only do what is within your budget to do. If you’re on a shoestring right now, don’t waste time looking at solutions outside that budget. On the other hand, sometimes a fresh set of eyes can tell you where you SHOULD and SHOULDN'T be spending money. A qualified bookkeeper can often spot areas where you can cut costs and then allocate that savings to another area that will grow your business.
Ensure Strategies Are Doable
Each part of your business will start with a strategy, the “big idea,” and you may have to tone these down based on your budget and resources.
Know What Tactics You’ll Use to Reach Your Goals
Tactics are based on strategy and what consumers will respond to.
Understand How It All Works Together
Finally, you need to know how all these activities will work together effortlessly. Kaylin Hessler-Leland's book, Putting the Pieces Together will give you a comprehensive look at how much integration matters in your business and how to implement the correct strategies and tactics for stellar sales.