When people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high-value information to your customers and new visitors, you’ll be a lot more likely to not only attract a high quality of customer to your business, but also to keep them. Here are some great ways you can provide that high value that people are looking for.
Develop White Papers
Many e-commerce (and especially brick and mortar) businesses overlook the benefits of a white paper. A white paper is an authoritative paper that either persuades a consumer toward a particular product using facts or describes problems and offers multiple solutions to the consumer. You can provide white papers on a variety of topics for your audience that will be seen as high value to your audience, whether they’re free or not.
A great way to provide high value to your audience is to make videos for them. You can create “how to” videos, explainer videos, and other types of demonstration videos, or even just informational videos about topics that your audience cares about. Make them short, no more than three to five minutes. The value will be perceived as very high when it’s information they want.
Another way to provide high value to your customers and website visitors is to offer eBooks about the topics they care about. In this way that they can read the information on their Kindle or another reading device away from the website. How can you showcase your products and services in a way your customers can use for reference? Brainstorm how you can provide value and then give your eBook away as an opt-in freebie to sign up for your email list.
Form an Inner Circle
One really great way to provide a super high value to your audience is to create a members-only group, paid or free, where people have to be approved to join. You can now do this via Facebook private and secret groups. Or even in person with exclusive discounts and incentives like punch cards. People like feeling exclusive, and this is a good way to do it.
Host Monthly Webinars or Facebook Live Videos
Offer periodic webinars, teleseminars, or Facebook live videos for your customers. If you offer them monthly, based on various topics of importance to your audience, you’ll up your authority quotient with your audience exponentially. If you manufacture a product on site, show them the process. Distribute goods already produced? Show off your team in action and their personal touch when packing and shipping. Even if you offer services only, show potential and current clients helpful tutorials and insight into what makes your offerings unique.
Conduct Case Studies
Once you’ve been around long enough, you likely have some success stories that can be shared. Collect case studies about people who have used methods you describe. You can even collect studies about people who have succeeded using methods like yours. This will make the audience feel like they’re truly getting a lot of value out of the information provided.
Your audience will absolutely love it if you interview movers and shakers within your niche. What’s more, the more you interview experts, the more people will view you as an expert. That’s how Oprah became the guru we now know today. Not only has she learned from those she’s interviewed, but her audience sees her as an expert in a variety of fields.
Most business owners don’t really understand the power in providing value to their visitors, so they miss out. But now you know that providing high value through the various types of content you offer can increase the traffic to your website or your store and even improve loyalty with your fans. As a business owner, you should be focusing on bringing in more business with the tactics above. You shouldn't be doing your own bookkeeping, because that's wasting precious time (and money) you could be spending on nurturing customer relationships.
Our bookkeeping team are not only current on constantly changing software and tax codes, we hold accounting degrees giving us a firm foundation for providing value to you. Contact us for a free quote at firstname.lastname@example.org.