Marketing locally is something that all brick-and-mortar and online businesses should do. Even if your audience is world-wide, you can make a big impact by taking advantage of strengthening your local presence. Having a local presence will help those who are local to you find you easier, plus, it can help increase your expertise quotient. Here's how to strengthen your local presence.
Search engine optimization consists of a lot of different techniques to get more people to come to your website. The words on your page (keywords), as well as the words and links you earn off your page, are all important.
Use pay-per-click ads that mention location, or target people in your location using the demographic settings that most PPC platforms allow you to do. This is a great way to improve your local presence. Facebook has an especially awesome targeting tool.
Ask all your visitors sign up to receive text messages from you, then separate them into different locations where you can invite them to a special local-only sale. You’ll usually know who they are from their area code.
The more you can blog about your business on your website and off your website (guest posting), the more likely you are to get local visitors. You just need to ensure that you use local keywords and a profile that mentions your location.
Take advantage of social media to tell more people about your business, focusing on local people first, and then allowing it to expand out to other locations. Ensure that you mention your location on all social media sites, and when running Facebook Ads, target your audience down to within a 30 mile radius of your location.
Be Listed Everywhere
Find local directories, including your local Chamber of Commerce directory, and ensure that your website is listed. You might have to pay for some of these, so choose wisely and pick the most frequented and professional websites to spend your money.
Claim Your Business
Google Business, Bing, Yelp and other local business directories all have listings. Your business might already be listed, so be sure to claim and verify your business listings.
Fill Out All Profiles Thoroughly
This is very important; you need to fill out all your profile accurately and completely on every place that asks for a profile. Use your location to help you show up more in local searches for the best results. Add pictures of your location, team members (if appropriate), and products you sell.
Being known locally is an important way to get more local visitors to your website, which will translate into more local business. Even if you want to do business internationally, there is nothing wrong with being known locally as it can open a lot of doors for you in terms of public speaking, coaching and teaching - in addition to making more sales.
Want to find out how much money you should be spending on growth? Give the Bean Counters Bookkeeping a call so we can take a look at your numbers and help you see the big picture of your profits.