Creating viral buzz about your business means that you do something to get lots of people talking about your brand and/or your business. Today, creating buzz about your business is important, especially as there are so many people to compete with. But, if you can set yourself apart in this way, you’ll win a lot of new customers. Here are 9 easy ways to do that.
1. Send Out a Press Release
Press releases are still viable and important ways to get buzz about your business, even in this day of social media and blogging. Press releases should be sent out to your contacts every time you have something newsworthy to share. eReleases does all of the work for you and sends out PRs across the US.
2. Create and Share an Infographic
Infographics are long, pictorial graphics that tell a story about the data and information that you have. These are great ways to encourage sharing, especially if you include data that is relevant for your audience that they’ll enjoy.
3. Release a Free eBook on Kindle
Having a book launch with a free Kindle book is a great way to create buzz. Ask the people who download the book free to give you a review and feedback, which will help move your book up on the list that Kindle recommends to people. Even if you don't release it on kindle, you can use it as an email list opt-in giveaway.
4. Create Viral Videos
While you might not be able to just willfully create a viral video, if you create regular videos that are of interest to your audience then one of them is bound to resonate enough to go viral. Think outside of the box on this and keep in mind to use deep emotions such as humor or empathy. Videos get shared more often than text, so you’re off to the right start when you create videos.
5. Hold a Contest
Contests are great way to create buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog... however you want. Just follow the rules of the platform and make sure your prizes are relevant to your audience. If you're a service based business, this can work as well. Could you give away a free month of services? How about buy one month get one free? The possibilities are endless.
6. Conduct a Blog Party
A blog party is where you plan to place a guest post that is original to the place where you put it, and which is about something you’re promoting. The way to set that up is to contact people to join the party and allow you to post your information on their blog.
7. Host a Webinar or Teleseminar
These are great ways to build your email list and get buzz about your business. A good way to do it is to ask other people to do them with you. That way you all promote to your own email lists too. Joint ventures always mean a bigger audience.
8. Start a YouTube Channel
A YouTube channel can be almost as good as having a television show if you plan out the content you want to do, post content on a consistent basis, and try to be as professional as possible. Stay true to your brand and be sure to always include a call to action.
9. Connect to a Charity
You don’t want to do charitable things just because you want to create buzz. But, if there is a charity that you like, you can donate a percentage of proceeds all the time to it, or you can have yearly sales where all proceeds go to the fundraiser.
If you want to create viral buzz about your business, using social media is the best way to do it. Try these different ways and see what reactions you get. Keep doing new things as often as you can to keep the buzz going.
More and more business is done on the road (being your own boss has many perks), and busy entrepreneurs are often at the forefront of mobile technology. Knowing which tech tools can make your life easier is key to your success. If you're a digital nomad, or on the go entrepreneur, take a look at these apps below that can boost your productivity no matter where your business may take you.
Project management is essential to keeping on top of everything going on in your business. Enter, Trello. This invaluable project management tool allows you to systemize steps, checklists, and due dates for executing a successful project. You can even add your team members and clients to each "board". Easily check in at a glance what needs to be done, what’s in process, and what has been completed. A must have for any business. Allow the app to notify you on upcoming deadlines as well as comments from anyone on the project.
Genius Scan lets you turn your mobile device into a portable scanner. The app allows you to crop, edit and enhance your documents as well as transfer them to a computer or cloud storage such as Dropbox, Google Drive, etc. The basic version is free, so what have you got to lose?
Paypal Here is an point of sale app that allows you to move money securely, use your camera to make a deposit and send invoices for transactions. A card reader can be purchased with the app that will allow you to accept credit card payments wherever you are. Not a fan of Paypal? Try Square. It has just as many options, if not more, and of course, comes with a card reader for your convenience.
Evernote is the best way to remember anything and everything you come across in the process of doing business. With the app you can record notes, take pictures and record audio and video as a way to remember things that you like or need to take note of. With Evernote, you can keep, organize and share ideas with friends or colleagues in a single app. Also, all notes, web clips, photos and files saved with Evernote are available on every device that you use with your business. You know what else it can do? Read text from images. YES. The possibilities are endless for virtual and brick and mortar businesses alike.
How many networking events have you been to, only to have stacks of contacts you never have handy on your smartphone? How about conferences? Are you still searching through mounds of cards to find that one person you need to get in touch with? The WorldCard Mobile app captures your business cards and recognizes them through your smartphone. It automatically sorts recognized information by name, company, position, address, phone number, email address and other fields. Then it exports information to the address book on smartphone effectively. No more to enter any information manually! You can then take this information and import it into your CRM or automated email newsletter platform. Technology saves the day once again.
These are just a few of the apps that are out there to make business on the go much easier for the entrepreneur. Make sure to consistently check for new apps that will help you face the challenges of being a mobile entrepreneur. There's something being created daily to make your life easier.
The Bean Counters Bookkeeping team loves working virtually while using the latest and greatest cloud based accounting and business management software. If getting rid of excess paperwork appeals to you, we'd love to handle your books.
If you want to grow your company, you’ve got to learn to let go of any task that doesn’t set you apart from the competition. For a small-business owner, this means giving up some level of control and delegating or outsourcing tasks to others.
There are many reasons you may want to maintain control and avoid delegation – there’s not enough time, to do it right you must do it yourself or perhaps you enjoy the task. However there’s another important issue to consider: the “pain/gain” equation. People first want to eliminate a pain or prevent a loss before they will be interested in generating any kind of gain.
In business, when we focus on overcoming a challenge that’s perceived as a threat, the pain motivates us to eradicate the problem immediately. Conversely, when we focus on overcoming a challenge that’s perceived as an opportunity, we’re less inclined to take action. If this same concept is applied to control, it makes sense why most business owners struggle with relinquishing it. Most people think about the opportunity or gain associated with giving up control, however this isn’t enough to motivate business owners to actually let it go. The pain or threat associated with giving up control, increased errors, reduced quality and upset clients, often outweighs the benefits of delegating tasks.
Business owners can address this dilemma by rethinking the situation of relinquishing control. Don’t think of giving up control as having the opportunity for more free time; reframe it to focus on the downside or threat of not giving up control. A few questions to consider: What is the cost associated with not giving up control? What will you lose by not giving up control? What is the pain that will be created if you don’t give up control? Focus on the cost of not changing a behavior and you’re more likely to take action. What are you doing in your business that you shouldn't be doing? Chance are, you're probably over-involved.
To reframe your view, write down all the costs associated with not giving up control. Be honest with your list and keep these “pains” front and center as you are deciding which tasks to delegate. When the perceived cost of not giving up control is greater than the pain associated with relinquishing control you will be able to make a shift. One of the easiest (and wisest) things you can outsource today is your bookkeeping. A business owner often has a skewed sense of finances when it comes to their "baby". A competent bookkeeper can give you a fresh set of eyes to see what potential there is for growth and where. Need a highly recommended bookkeeper? We've got an entire team of them waiting to take on your books. Contact us today.
As an entrepreneur, you are responsible for charting the course and favorably positioning your company with regard to trends and developing technology. Situating yourself as a trailblazer can position your company as the firm that other companies look to imitate. The key to being successful is finding the trends that will persist, rather than becoming a slave to fads. Now that we're in the 4th quarter of 2017, there's never been a better time to get a jump on upcoming hot marketing trends for 2018. Below are three trends to keep your eye on as you head into 2018. How could you incorporate these tech advances in your business?
Obviously, this trend is well underway, but there’s still time to make the most of it. Social Media reach is ever expanding and algorithms are changing. The global marketplace offers you the opportunity to capitalize on social media marketing to reach people in almost every country, culture, and income level. Even if you pride yourself on being a local business, what's stopping you from tapping into the potential across the globe?
Gone are the days when your business had to spend millions of dollars to advertise during the Super Bowl. There's still time to create a unique "commercial" and run it on Facebook during the 2018 game. By running a video as a Facebook ad, you can not only reach your current customers with retargeting, but also expand your audiences and customize your message. Short video commercials are becoming an integral part of digital media, and early adopters will help revolutionize the uses of this innovative technology.
Businesses have found that consumers value transparency, and it can be beneficial to disclose the ugly side of your company – as you strive to do better, of course. Transparency creates trust, and you want your customers to trust you and your products or services. You can use the first two trends, Social Marketing and Video Marketing to show your transparency seamlessly. Post about your business's culture, post about "mistakes" and how you corrected them. Allow customers to review your products and services (good and bad) and then use that valuable data to improve. As risky as it may sound, even re-posting bad reviews along with your responses can be turned into a funny meme that shows you're willing to be vulnerable and cooperative at the same time.
The idea is to look forward, to anticipate which trends can benefit your business and adopt them as early as is feasible. Positioning your company as the trendsetter, the early adopter, creates a niche for you and puts you in the position of the company people look to as the leader in your industry.
Bean Counters Bookkeeping is a virtual bookkeeping business which strives to stay on top of trends; not only for our own benefit, but for the purpose of allowing you to focus on what is important, your business. www.thebeancountersbookkeeping.com
Creating an inner circle of fans of your business is almost a no-brainer when it comes to generating revenue. You can use your biggest fans as a product-generating test audience and of course offer them the best promotions and discounts. It’s up to you how you choose to conduct business, but one thing is for sure - catering to your business's biggest fans (or inner circle) can increase your income substantially.
Offer Exclusive Webinars
When you have an idea for a webinar or in person event, try it out on your inner circle first. If you have a paid group, offer them a steep discount, or offer the webinar free as part of the monthly fee. You can then sell the recording of the webinar or event as a product to others, or use what you learned to improve the content for a wide open audience in general sales.
Offer Private Training
A really effective fan base offering often means training; either included or at a discount to members. Training can be anything from an email course to a video drip course, depending on the technology you offer. It can be an add-on to the initial membership or it can be offered for free or for a low price to the inner circle.
Have Members' Only Sales
When you have members, push out everything you ever sell to them first, with a members’ only price, for a limited time. This is a great way to get testimonials, feedback and ideas for improvement before general release.
Host Value-Packed Teleseminars
A great benefit for a paid membership is a monthly teleseminar based on a particular topic of interest for your audience. Let’s say you’re an organizational coach. You could have a call that is all about the best ways to organize a closet. You can even have special guests.
Send Special Offers to Members
Your members want to feel special. If you know about a product or service that is exceptional and relates to them, you can promote it to them even if you will make affiliate income. It’s okay; if you are a high producing affiliate, talk to the product creator and ask for a special discount for your audience.
Host Elite Small Group Coaching Sessions
You can upsell your inner circle members to a smaller inner circle, such as a mastermind session with a small group of five or less individuals. You can lead the call and charge a premium for your time. Say the session is for one hour on FreeConferenceCalls.com, you allow five in a group, and you can offer a limited availability of four groups a week charging each person $29.97 or more each week to attend. This will increase your income by $600 or more a week.
Offer Special One-on-One Coaching
Your most expensive asset is your one-on-one time. In the example above, you’re making $149.85 an hour. For private coaching you should at least double that fee for one-on-one access to your expertise.
Create Products Especially for Members
Periodically ask your members what types of products or services they need. Then work hard to produce at least something that they’ve asked for. If you’re not sure what to go with, just send out a survey and let them pick one thing from the other.
An inner circle can earn money in so many ways.
Just staying connected with your target audience in a close way will help you create so many more products and services for your audience that you may not have considered. You’ll have, right at the tip of your fingertips, the ability to ask your audience in a direct manner what type of products or services they want. Then you can test them on that audience first before opening them to the general public. Inner circles are a win-win for you and your audience.