Visiting your homepage is likely to be the first experience that one has with your business, so it shouldn't be too difficult to see why it is one of the most important pages of your website. Your homepage will usually receive the vast majority of your traffic, and since first impressions are always very important, it is essential that you get it just right. The goal of your homepage and any landing pages is to turn as many of your first-time visitors into paying customers. Here are several key elements that your homepage should have in order to increase its conversion rate.
Your Company Logo - Your company logo is an important symbol by which your visitors will be most likely to remember you. A well-designed logo can go a long way in establishing your brand and making it widely recognizable. People will see this logo not only on your website but also on social media pages and other websites. Place the logo near the top of your homepage so that it is one of the first things that your visitors will see.
Engaging Headlines - Your visitors are not likely to stick around for long if they can't see immediately what the website is about. The headline on your homepage will be the very first piece of text that they actually read, and if the headline doesn't inspire them to want to read more, they will be gone in a matter of seconds. Keep your headlines short and to the point so that they clearly define what the page is about. Avoid fluff by keeping things simple.
An Introduction - Following your headline, you will need to provide a bit of information about your main product or service, or if you are selling a wide range of different products and services, your business. Keep this description short and simple as well. Following the introduction, list some reasons why people should choose your company and its products.
Testimonials - Customer testimonials are important and effective when it comes to building up trust among your potential customers. Include some of your best short testimonials - no more than one or two short sentences for each one. You should also include a small thumbnail image of the customer as well as a name. This will make your testimonials look far more believable. If using someone's real name and image, however, be sure to ask for their permission first.
Navigation - Make sure that your homepage's navigational features are clear and easy to find. Also, be sure not to neglect mobile users. Your website should be easy to view and navigate on smartphones and tablet computers as well using responsive web design. In case you were unaware, mobile Internet usage is already overtaking desktops and laptops. The best location for your navigation links and menus is generally at the top of the page, beside your company logo. Make them obvious, but not distracting. Making your navigation bar stay at the top of the page when people scroll down is also a good idea.
Images or Videos - Any decent website uses visual material as well as text. A supporting image is an absolute must on any homepage. A high-quality image helps to bring what you are advertising to life. Avoid using stock photos, however, since they often make a site look completely fake. They tend to be beloved of scam sites and rogue online shops. Instead of having a supporting image, you may also want to consider having a short video introduction.