As many consumers gear up to spend big bucks the next few weeks on Christmas gifts, huge corporations and small business owners are preparing for some of the biggest shopping days of the year. Next Saturday, November 25th, is Small Business Saturday, and a day for consumers to show support of locally owned small businesses. A little preparation can help small businesses kick off this profitable holiday shopping season with big sales. Below are tips that will help your business stand out and watch customers discover your value.
1. Your business is a work of art
Business is a form of art, so why not hire a local artist and commission him or her to create artwork in chalk around your shop. Have a large brick wall? Create a mural! Whether your artwork is holiday-themed or not, the idea is to capture the attention of passers-by. You can even use your sidewalk to encourage shoppers to text or sign up for your email list for special offers. Let consumers know what’s special about your shop, and they’ll want to know more. If you don't have a brick and mortar shop, consider hiring a graphic design pro to create custom banners that will last from Small Business Saturday throughout the new year. Be creative!
2. Decorate your town and social media platforms
Leave sticky notes around town with discount offers for your shop, or create flyers with special deals for your big promotions. This tactic requires little investment and can yield big results. Consider teaming up with another local business to promote each other as a joint venture, and don't neglect the power of social media reminders!
3. Good Things Come in Small Customers
Children may not be spending their own money, but they have enormous influence over the people who are. Dinosaur footprints that lead to the store, or pictorial displays at eye level for children can help bring in grown ups as well. If it’s easy and pleasant for parents to shop with their children they’ll be able to comfortably spend more time and money in your store. Stock up on giveaways, prizes, and promotional gear that showcases your logo and contact information and hand them out as treat bags to anyone under the age of 16.
4. Who doesn't love FREE stuff?!?
Studies have repeatedly shown that if customers actually hold an item in their hands, they’re less likely to walk out of a store without making a purchase. Put your products in your customers’ hands. Whether it’s a steaming cup of gourmet coffee or a homemade bath bomb, your customers will develop an attachment to your merchandise and want to make it theirs. Find a product that you can afford to hand out for free (even if it means smaller free samples) and promote them across social media and around town.
5. Build a Display That Moves Toward Your Door
If you have window display space, use it purposefully. Build your display so the most interesting pieces are positioned near the door. Bonus points if you can build from left to right, which mirrors the way we read, and have your display lead customers right to your door. Point mannequins towards the door with their arms positioned in a welcoming, open pose that conveys a "Welcome" message. If you're a virtual business, take special notice of all call to action messages and buttons. Consider outsourcing your holiday copywriting to someone who can convey your brand's message. Make your "Shop Now" or "Book Now" buttons stand out whether on desktop or mobile. View your site as a new customer with lots of questions and be sure that the answers and solutions you provide are crystal clear.
6. Show the Before, After, and After Holiday Sale Price
Mark your items with the regular price, your discounted price, and finally your special Small Business Saturday (or holiday) extra special price. Don’t hide your amazing deals; show them off! Convey the urgency in locking in the special deal so your products and services are irresistible.
Bean Counters Bookkeeping (BCB) is a virtual bookkeeping and accounting small business. Our mission is to assist other small businesses who are trying to grow, become more profitable, and save money. www.thebeancountersbookkeeping.com