As many consumers gear up to spend big bucks this week on Christmas gifts, huge corporations and small business owners are preparing for some of the biggest shopping days of the year. This Saturday, November 30th, is Small Business Saturday, and a day for consumers to show support of locally owned small businesses. A little preparation can help small businesses kick off the all-important holiday shopping season with big sales. Below are tips that will help your business stand out and watch customers stream through your doors.
1. Legal Graffiti
Hire a local artist and commission him or her to create artwork in chalk around your shop. Whether your artwork is holiday-themed or not, the idea is to capture the attention of passers-by. You can even use your sidewalk to encourage shoppers to text or email for special offers. Let consumers know what’s special about your shop, and they’ll want to know more.
Leave sticky notes around town with discount offers for your shop, or drop lookalike cash with special deals for your special event. This tactic requires little investment and can yield big results.
3. Cater to the Smallest Customers
Children may not be spending money, but they have enormous influence over the people who are. Dinosaur footprints that lead to the store, or pictorial displays at eye level for children can help bring in grown ups as well. If it’s easy and pleasant for parents to shop with their children they’ll be able to comfortably spend more time and money in your store.
4. Use Free Samples as Bait
Studies have repeatedly shown that if customers actually hold an item in their hands, they’re less likely to walk out of a store without making a purchase. Put your products in your customers’ hands. Whether it’s stationery or a cashmere scarf, your customers will develop an attachment to your merchandise and want to make it theirs.
5. Build a Display That Moves Toward Your Door
If you have window display space, use it purposefully. Build your display so the most interesting pieces are closest to the door. Bonus points if you can build from left to right, which mirrors the way we read, and have your display lead customers right to your door.
6. Show the Before, After and After, After Price
Mark your items with the regular price, your discounted price and your special Small Business Saturday extra special price. Don’t hide your amazing deals; show them off!
Bean Counters Bookkeeping is a virtual bookkeeping business; so that you can focus on what is important, your business. www.thebeancountersbookkeeping.com