When people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high-value information to your customers and new visitors, you’ll be a lot more likely to not only attract a high quality of customer to your business, but also to keep them. Here are some great ways you can provide that high value that people are looking for.
Develop White Papers
Many e-commerce (and especially brick and mortar) businesses overlook the benefits of a white paper. A white paper is an authoritative paper that either persuades a consumer toward a particular product using facts or describes problems and offers multiple solutions to the consumer. You can provide white papers on a variety of topics for your audience that will be seen as high value to your audience, whether they’re free or not.
A great way to provide high value to your audience is to make videos for them. You can create “how to” videos, explainer videos, and other types of demonstration videos, or even just informational videos about topics that your audience cares about. Make them short, no more than three to five minutes. The value will be perceived as very high when it’s information they want.
Another way to provide high value to your customers and website visitors is to offer eBooks about the topics they care about. In this way that they can read the information on their Kindle or another reading device away from the website. How can you showcase your products and services in a way your customers can use for reference? Brainstorm how you can provide value and then give your eBook away as an opt-in freebie to sign up for your email list.
Form an Inner Circle
One really great way to provide a super high value to your audience is to create a members-only group, paid or free, where people have to be approved to join. You can now do this via Facebook private and secret groups. Or even in person with exclusive discounts and incentives like punch cards. People like feeling exclusive, and this is a good way to do it.
Host Monthly Webinars or Facebook Live Videos
Offer periodic webinars, teleseminars, or Facebook live videos for your customers. If you offer them monthly, based on various topics of importance to your audience, you’ll up your authority quotient with your audience exponentially. If you manufacture a product on site, show them the process. Distribute goods already produced? Show off your team in action and their personal touch when packing and shipping. Even if you offer services only, show potential and current clients helpful tutorials and insight into what makes your offerings unique.
Conduct Case Studies
Once you’ve been around long enough, you likely have some success stories that can be shared. Collect case studies about people who have used methods you describe. You can even collect studies about people who have succeeded using methods like yours. This will make the audience feel like they’re truly getting a lot of value out of the information provided.
Your audience will absolutely love it if you interview movers and shakers within your niche. What’s more, the more you interview experts, the more people will view you as an expert. That’s how Oprah became the guru we now know today. Not only has she learned from those she’s interviewed, but her audience sees her as an expert in a variety of fields.
Most business owners don’t really understand the power in providing value to their visitors, so they miss out. But now you know that providing high value through the various types of content you offer can increase the traffic to your website or your store and even improve loyalty with your fans. As a business owner, you should be focusing on bringing in more business with the tactics above. You shouldn't be doing your own bookkeeping, because that's wasting precious time (and money) you could be spending on nurturing customer relationships.
Our bookkeeping team are not only current on constantly changing software and tax codes, we hold accounting degrees giving us a firm foundation for providing value to you. Contact us for a free quote at firstname.lastname@example.org.
As many consumers gear up to spend big bucks the next few weeks on Christmas gifts, huge corporations and small business owners are preparing for some of the biggest shopping days of the year. Next Saturday, November 25th, is Small Business Saturday, and a day for consumers to show support of locally owned small businesses. A little preparation can help small businesses kick off this profitable holiday shopping season with big sales. Below are tips that will help your business stand out and watch customers discover your value.
1. Your business is a work of art
Business is a form of art, so why not hire a local artist and commission him or her to create artwork in chalk around your shop. Have a large brick wall? Create a mural! Whether your artwork is holiday-themed or not, the idea is to capture the attention of passers-by. You can even use your sidewalk to encourage shoppers to text or sign up for your email list for special offers. Let consumers know what’s special about your shop, and they’ll want to know more. If you don't have a brick and mortar shop, consider hiring a graphic design pro to create custom banners that will last from Small Business Saturday throughout the new year. Be creative!
2. Decorate your town and social media platforms
Leave sticky notes around town with discount offers for your shop, or create flyers with special deals for your big promotions. This tactic requires little investment and can yield big results. Consider teaming up with another local business to promote each other as a joint venture, and don't neglect the power of social media reminders!
3. Good Things Come in Small Customers
Children may not be spending their own money, but they have enormous influence over the people who are. Dinosaur footprints that lead to the store, or pictorial displays at eye level for children can help bring in grown ups as well. If it’s easy and pleasant for parents to shop with their children they’ll be able to comfortably spend more time and money in your store. Stock up on giveaways, prizes, and promotional gear that showcases your logo and contact information and hand them out as treat bags to anyone under the age of 16.
4. Who doesn't love FREE stuff?!?
Studies have repeatedly shown that if customers actually hold an item in their hands, they’re less likely to walk out of a store without making a purchase. Put your products in your customers’ hands. Whether it’s a steaming cup of gourmet coffee or a homemade bath bomb, your customers will develop an attachment to your merchandise and want to make it theirs. Find a product that you can afford to hand out for free (even if it means smaller free samples) and promote them across social media and around town.
5. Build a Display That Moves Toward Your Door
If you have window display space, use it purposefully. Build your display so the most interesting pieces are positioned near the door. Bonus points if you can build from left to right, which mirrors the way we read, and have your display lead customers right to your door. Point mannequins towards the door with their arms positioned in a welcoming, open pose that conveys a "Welcome" message. If you're a virtual business, take special notice of all call to action messages and buttons. Consider outsourcing your holiday copywriting to someone who can convey your brand's message. Make your "Shop Now" or "Book Now" buttons stand out whether on desktop or mobile. View your site as a new customer with lots of questions and be sure that the answers and solutions you provide are crystal clear.
6. Show the Before, After, and After Holiday Sale Price
Mark your items with the regular price, your discounted price, and finally your special Small Business Saturday (or holiday) extra special price. Don’t hide your amazing deals; show them off! Convey the urgency in locking in the special deal so your products and services are irresistible.
Bean Counters Bookkeeping (BCB) is a virtual bookkeeping and accounting small business. Our mission is to assist other small businesses who are trying to grow, become more profitable, and save money. www.thebeancountersbookkeeping.com
Creating viral buzz about your business means that you do something to get lots of people talking about your brand and/or your business. Today, creating buzz about your business is important, especially as there are so many people to compete with. But, if you can set yourself apart in this way, you’ll win a lot of new customers. Here are 9 easy ways to do that.
1. Send Out a Press Release
Press releases are still viable and important ways to get buzz about your business, even in this day of social media and blogging. Press releases should be sent out to your contacts every time you have something newsworthy to share. eReleases does all of the work for you and sends out PRs across the US.
2. Create and Share an Infographic
Infographics are long, pictorial graphics that tell a story about the data and information that you have. These are great ways to encourage sharing, especially if you include data that is relevant for your audience that they’ll enjoy.
3. Release a Free eBook on Kindle
Having a book launch with a free Kindle book is a great way to create buzz. Ask the people who download the book free to give you a review and feedback, which will help move your book up on the list that Kindle recommends to people. Even if you don't release it on kindle, you can use it as an email list opt-in giveaway.
4. Create Viral Videos
While you might not be able to just willfully create a viral video, if you create regular videos that are of interest to your audience then one of them is bound to resonate enough to go viral. Think outside of the box on this and keep in mind to use deep emotions such as humor or empathy. Videos get shared more often than text, so you’re off to the right start when you create videos.
5. Hold a Contest
Contests are great way to create buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog... however you want. Just follow the rules of the platform and make sure your prizes are relevant to your audience. If you're a service based business, this can work as well. Could you give away a free month of services? How about buy one month get one free? The possibilities are endless.
6. Conduct a Blog Party
A blog party is where you plan to place a guest post that is original to the place where you put it, and which is about something you’re promoting. The way to set that up is to contact people to join the party and allow you to post your information on their blog.
7. Host a Webinar or Teleseminar
These are great ways to build your email list and get buzz about your business. A good way to do it is to ask other people to do them with you. That way you all promote to your own email lists too. Joint ventures always mean a bigger audience.
8. Start a YouTube Channel
A YouTube channel can be almost as good as having a television show if you plan out the content you want to do, post content on a consistent basis, and try to be as professional as possible. Stay true to your brand and be sure to always include a call to action.
9. Connect to a Charity
You don’t want to do charitable things just because you want to create buzz. But, if there is a charity that you like, you can donate a percentage of proceeds all the time to it, or you can have yearly sales where all proceeds go to the fundraiser.
If you want to create viral buzz about your business, using social media is the best way to do it. Try these different ways and see what reactions you get. Keep doing new things as often as you can to keep the buzz going.
More and more business is done on the road (being your own boss has many perks), and busy entrepreneurs are often at the forefront of mobile technology. Knowing which tech tools can make your life easier is key to your success. If you're a digital nomad, or on the go entrepreneur, take a look at these apps below that can boost your productivity no matter where your business may take you.
Project management is essential to keeping on top of everything going on in your business. Enter, Trello. This invaluable project management tool allows you to systemize steps, checklists, and due dates for executing a successful project. You can even add your team members and clients to each "board". Easily check in at a glance what needs to be done, what’s in process, and what has been completed. A must have for any business. Allow the app to notify you on upcoming deadlines as well as comments from anyone on the project.
Genius Scan lets you turn your mobile device into a portable scanner. The app allows you to crop, edit and enhance your documents as well as transfer them to a computer or cloud storage such as Dropbox, Google Drive, etc. The basic version is free, so what have you got to lose?
Paypal Here is an point of sale app that allows you to move money securely, use your camera to make a deposit and send invoices for transactions. A card reader can be purchased with the app that will allow you to accept credit card payments wherever you are. Not a fan of Paypal? Try Square. It has just as many options, if not more, and of course, comes with a card reader for your convenience.
Evernote is the best way to remember anything and everything you come across in the process of doing business. With the app you can record notes, take pictures and record audio and video as a way to remember things that you like or need to take note of. With Evernote, you can keep, organize and share ideas with friends or colleagues in a single app. Also, all notes, web clips, photos and files saved with Evernote are available on every device that you use with your business. You know what else it can do? Read text from images. YES. The possibilities are endless for virtual and brick and mortar businesses alike.
How many networking events have you been to, only to have stacks of contacts you never have handy on your smartphone? How about conferences? Are you still searching through mounds of cards to find that one person you need to get in touch with? The WorldCard Mobile app captures your business cards and recognizes them through your smartphone. It automatically sorts recognized information by name, company, position, address, phone number, email address and other fields. Then it exports information to the address book on smartphone effectively. No more to enter any information manually! You can then take this information and import it into your CRM or automated email newsletter platform. Technology saves the day once again.
These are just a few of the apps that are out there to make business on the go much easier for the entrepreneur. Make sure to consistently check for new apps that will help you face the challenges of being a mobile entrepreneur. There's something being created daily to make your life easier.
The Bean Counters Bookkeeping team loves working virtually while using the latest and greatest cloud based accounting and business management software. If getting rid of excess paperwork appeals to you, we'd love to handle your books.
If you want to grow your company, you’ve got to learn to let go of any task that doesn’t set you apart from the competition. For a small-business owner, this means giving up some level of control and delegating or outsourcing tasks to others.
There are many reasons you may want to maintain control and avoid delegation – there’s not enough time, to do it right you must do it yourself or perhaps you enjoy the task. However there’s another important issue to consider: the “pain/gain” equation. People first want to eliminate a pain or prevent a loss before they will be interested in generating any kind of gain.
In business, when we focus on overcoming a challenge that’s perceived as a threat, the pain motivates us to eradicate the problem immediately. Conversely, when we focus on overcoming a challenge that’s perceived as an opportunity, we’re less inclined to take action. If this same concept is applied to control, it makes sense why most business owners struggle with relinquishing it. Most people think about the opportunity or gain associated with giving up control, however this isn’t enough to motivate business owners to actually let it go. The pain or threat associated with giving up control, increased errors, reduced quality and upset clients, often outweighs the benefits of delegating tasks.
Business owners can address this dilemma by rethinking the situation of relinquishing control. Don’t think of giving up control as having the opportunity for more free time; reframe it to focus on the downside or threat of not giving up control. A few questions to consider: What is the cost associated with not giving up control? What will you lose by not giving up control? What is the pain that will be created if you don’t give up control? Focus on the cost of not changing a behavior and you’re more likely to take action. What are you doing in your business that you shouldn't be doing? Chance are, you're probably over-involved.
To reframe your view, write down all the costs associated with not giving up control. Be honest with your list and keep these “pains” front and center as you are deciding which tasks to delegate. When the perceived cost of not giving up control is greater than the pain associated with relinquishing control you will be able to make a shift. One of the easiest (and wisest) things you can outsource today is your bookkeeping. A business owner often has a skewed sense of finances when it comes to their "baby". A competent bookkeeper can give you a fresh set of eyes to see what potential there is for growth and where. Need a highly recommended bookkeeper? We've got an entire team of them waiting to take on your books. Contact us today.
As an entrepreneur, you are responsible for charting the course and favorably positioning your company with regard to trends and developing technology. Situating yourself as a trailblazer can position your company as the firm that other companies look to imitate. The key to being successful is finding the trends that will persist, rather than becoming a slave to fads. Now that we're in the 4th quarter of 2017, there's never been a better time to get a jump on upcoming hot marketing trends for 2018. Below are three trends to keep your eye on as you head into 2018. How could you incorporate these tech advances in your business?
Obviously, this trend is well underway, but there’s still time to make the most of it. Social Media reach is ever expanding and algorithms are changing. The global marketplace offers you the opportunity to capitalize on social media marketing to reach people in almost every country, culture, and income level. Even if you pride yourself on being a local business, what's stopping you from tapping into the potential across the globe?
Gone are the days when your business had to spend millions of dollars to advertise during the Super Bowl. There's still time to create a unique "commercial" and run it on Facebook during the 2018 game. By running a video as a Facebook ad, you can not only reach your current customers with retargeting, but also expand your audiences and customize your message. Short video commercials are becoming an integral part of digital media, and early adopters will help revolutionize the uses of this innovative technology.
Businesses have found that consumers value transparency, and it can be beneficial to disclose the ugly side of your company – as you strive to do better, of course. Transparency creates trust, and you want your customers to trust you and your products or services. You can use the first two trends, Social Marketing and Video Marketing to show your transparency seamlessly. Post about your business's culture, post about "mistakes" and how you corrected them. Allow customers to review your products and services (good and bad) and then use that valuable data to improve. As risky as it may sound, even re-posting bad reviews along with your responses can be turned into a funny meme that shows you're willing to be vulnerable and cooperative at the same time.
The idea is to look forward, to anticipate which trends can benefit your business and adopt them as early as is feasible. Positioning your company as the trendsetter, the early adopter, creates a niche for you and puts you in the position of the company people look to as the leader in your industry.
Bean Counters Bookkeeping is a virtual bookkeeping business which strives to stay on top of trends; not only for our own benefit, but for the purpose of allowing you to focus on what is important, your business. www.thebeancountersbookkeeping.com
Creating an inner circle of fans of your business is almost a no-brainer when it comes to generating revenue. You can use your biggest fans as a product-generating test audience and of course offer them the best promotions and discounts. It’s up to you how you choose to conduct business, but one thing is for sure - catering to your business's biggest fans (or inner circle) can increase your income substantially.
Offer Exclusive Webinars
When you have an idea for a webinar or in person event, try it out on your inner circle first. If you have a paid group, offer them a steep discount, or offer the webinar free as part of the monthly fee. You can then sell the recording of the webinar or event as a product to others, or use what you learned to improve the content for a wide open audience in general sales.
Offer Private Training
A really effective fan base offering often means training; either included or at a discount to members. Training can be anything from an email course to a video drip course, depending on the technology you offer. It can be an add-on to the initial membership or it can be offered for free or for a low price to the inner circle.
Have Members' Only Sales
When you have members, push out everything you ever sell to them first, with a members’ only price, for a limited time. This is a great way to get testimonials, feedback and ideas for improvement before general release.
Host Value-Packed Teleseminars
A great benefit for a paid membership is a monthly teleseminar based on a particular topic of interest for your audience. Let’s say you’re an organizational coach. You could have a call that is all about the best ways to organize a closet. You can even have special guests.
Send Special Offers to Members
Your members want to feel special. If you know about a product or service that is exceptional and relates to them, you can promote it to them even if you will make affiliate income. It’s okay; if you are a high producing affiliate, talk to the product creator and ask for a special discount for your audience.
Host Elite Small Group Coaching Sessions
You can upsell your inner circle members to a smaller inner circle, such as a mastermind session with a small group of five or less individuals. You can lead the call and charge a premium for your time. Say the session is for one hour on FreeConferenceCalls.com, you allow five in a group, and you can offer a limited availability of four groups a week charging each person $29.97 or more each week to attend. This will increase your income by $600 or more a week.
Offer Special One-on-One Coaching
Your most expensive asset is your one-on-one time. In the example above, you’re making $149.85 an hour. For private coaching you should at least double that fee for one-on-one access to your expertise.
Create Products Especially for Members
Periodically ask your members what types of products or services they need. Then work hard to produce at least something that they’ve asked for. If you’re not sure what to go with, just send out a survey and let them pick one thing from the other.
An inner circle can earn money in so many ways.
Just staying connected with your target audience in a close way will help you create so many more products and services for your audience that you may not have considered. You’ll have, right at the tip of your fingertips, the ability to ask your audience in a direct manner what type of products or services they want. Then you can test them on that audience first before opening them to the general public. Inner circles are a win-win for you and your audience.
How many times have you found an old crumpled up receipt hidden somewhere deep beneath the passenger seat of your car or jammed into your wallet? Regardless of how insignificant you think these pieces of paper may be, as a business owner, you must keep your receipts for bookkeeping and tax purposes. Keeping receipts for all of your business expenses will not only keep your bookkeeper sane, it will also assist you and your CPA at tax time in getting an accurate number for your business deductions.
Many of you may be thinking, “Why should we keep our receipts? We’re living in a digital age” or “Why keep a paper trail, if it will only create more clutter? Right?” Wrong. We’ve compiled a list of tips to help you keep accurate, organized records for your business.
1. Keep Every. Single. Receipt.
This point cannot be overstated. It is just as important to keep the $2.38 receipt from Staples for pencils, as it is to keep the $1022.54 receipt for the new laptop you purchased for your business. If you were ever subject to an IRS audit, the auditor will want to see receipts for every expense for which you have claimed a deduction.
2. Make notes on receipts about their business purposes.
This is an especially great idea for dining and entertainment expenses. It can be easy to remember why you bought a copier, but it could be a lot harder to remember who you went to dinner with at that fancy steakhouse three years ago and what the business purpose was.
3. Scan receipts and keep them for at least six years.
The IRS can come looking for documentation to support expenses up to six years back in some cases. Purchasing a scanner and storing them on an external hard drive ensures that you will have adequate documentation in the case of an audit. You can’t count on the ink from a receipt not fading in the next 6 years, so it’s better to be safe than sorry.
4. Take a picture with your Smartphone.
With today's technology, it's easy to say “Forget the receipt, I'll just make a note on the receipt and then take a picture of it.” This is a great idea and there are a whole host of apps for the iPhone and Android that can help you better track your expenses. As long as you save all of these pictures in a safe place (external hard drive, Google Drive, Dropbox, etc.) you will have no problem reproducing these receipts when tax time comes or in the case of an IRS audit.
5. Don’t rely on credit card statements and canceled checks.
Credit card statements and canceled checks are important documents but are insufficient without a receipt to detail the expense. The IRS may see on the statement that you spent $85 at Lowe’s but they don’t know what was purchased on this shopping trip. Statements may be sufficient for your bookkeeper but the detail of the expense is critical for an IRS auditor.
6. Try to avoid using cash for business purchases.
Dave Ramsey may be adamant about using cash for purchases to stay within your budget, but using cash makes it difficult to keep good records for bookkeeping and adequate documentation for an audit. Cash is hard to track, easy to spend and nearly impossible to reconcile with receipts. Stick to debit and credit cards for business purchases to better track your expenses and leave you with adequate documentation to support the expense.
All small business owners know that it can be burdensome to keep track of all those receipts. However, for accounting and tax purposes, you will have to prove that everything expensed to your business is correct and necessary. The extra time and effort it takes to keep accurate records will be worth the extra burden if you were ever subject to an IRS audit.
Need help tracking receipts? Our bookkeeping services will integrate with your business, allowing you to snap a picture of your receipts and email them to us for safe keeping. We can even get you caught up if you've been putting off this important task. Contact us today for help.
Deciding whether to deduct an expense in full or capitalize and amortize it over its useful life is usually a difficult question for small business owners. The accounting treatment of a major purchase can sometimes make the difference between a year-end income statement that shows a profit and one that shows a loss. Business owners don't often understand how each method affects your income statement as well as the tax ramifications of the decision. Here's a breakdown when to expense and when to capitalize.
Capitalizing a purchase
This is an accounting method that delays the recognition of expenses by recording the expense as a long-term asset. Instead of expensing the full cost in the year of purchase, you will spread the cost over an extended period of time, which provides a more accurate picture of your profitability. For example, you decide to capitalize a $20,000 expense and amortize it over a five-year period. Instead of taking all of this expense in 2017, you will record $4,000 per year over the next five years as amortization expense. In order to capitalize an asset, it must have a useful life that extends beyond the current year and you must use the asset to conduct your business. Assets may be fixed assets, such as equipment and furniture, or even intangible assets, such as copyrights and patents.
Expensing a purchase
Deciding to expense a large purchase in the current year can be both beneficial and detrimental to your business. Incurring a large expense will lower your taxable income and therefore reduce the tax liability of your business and its owners. Everyone loves to avoid paying taxes but beware that expensing all of an asset in a single year may prevent you from receiving the benefit of depreciation or amortization expense in the future. You may get a huge tax break in the year of purchase, but could end up owing more money over the next three to five years. Expensing an asset in a single year can also skew your income to expense ratios and provide an inaccurate picture of your company’s profitability.
Deciding to expense or capitalize doesn’t have to be a difficult decision for small business owners. Some companies set a purchasing limit and anything below this amount will be expensed and anything above that amount will be amortized (capitalized). This is a quick and effective way to simplify the decision. Just remember that the item must also have a useful life beyond the current year in order to be capitalized.
Not sure what to do? Contact a reputable bookkeeper, like The Bean Counters Bookkeeping who can not only keep track of your expenses, but advise on the best way to handle large purchases come tax time.
Marketing your business online inexpensively is not hard to do. Many business owners avoid spending money on marketing because they think it's not affordable or worse, a waste of time. The beauty of online marketing is that you can practically market your business for free if you know what to do. That’s why online marketing is so affordable and fun. The barriers to entry are low, and even the learning curve is small. So before you know it, you will bring your business to profit with free or very affordable marketing.
1. List Your Business
There are many directories that are either free or inexpensive that you can join to help market your business. Ensure that the directory you pick is niche oriented, and that it is run by a reputable person so that you are listed with other reputable business owners. You don’t want to be on a list that is associated with spam. Your local chamber of commerce is one such list that you can get on for the price of your membership.
2. Use Social Media Liberally
Social media sites like LinkedIn, Facebook, Twitter, Pinterest and Instagram all have a place in your online marketing endeavors. Well, they might. You have to determine which social media networks will work for you and it will depend on your niche and your target customer. Where do they hang out? Be there.
3. Content Marketing
This is one of your most important marketing weapons in your arsenal. In fact, you’ll use content for all types of marketing including every inexpensive way listed in this article. Content is needed that sells, educates, engages, informs, solves problems, and excites. You need content for all aspects of marketing - up to and including customer relations.
4. Blog Frequently and Consistently
Blogging is a big source of traffic, and in some instances the only source of traffic for many website owners. Not only that, it boosts your SEO which means more people will find your site when they search for your product or service. It’s a great way to get the message out to your customers while not spending much money. You can write the posts yourself or you can outsource blogging. Most people write them themselves when starting out. It can take time to get used to doing it, but writing a post a week can help gain momentum. You'll also want to consider doing longer blog posts, less often, to get results.
5. Remember SEO
If you are not familiar with SEO (search engine optimization), it’s important to learn. SEO changes constantly and is how you optimize your website for search engines. There is both on-page and off-page SEO that you can do for your business. Learn all you can about it. Or hire an expert to provide an SEO audit and strategy.
6. Send Out a Press Release
The good, old-fashioned press release is still a thing, believe it or not. You can still get a lot of value out of sending out free press rereleases if you know how to do it. The trick is to have contacts to which you send the press release directly and not just out to never-never land.
7. Hone and Perfect Your Small Business Website
Your website is your store front, and even if you have a bricks and mortar store front, your website is the store front your customers will likely see first. If it doesn’t look great, why would anyone purchase from you? Spending time on beautiful design, compelling copy, and making sure everything works (don't forget to put your social media links in a prominent spot), is key to giving a great first impression.
8. Join Relevant Communities
Communities are a great way to get your name out there. There are groups you can join on Facebook and LinkedIn, as well as self-hosted and owned “inner circles” and mastermind clubs that you can join. They can help you get known as an expert, as well as help you get more links to your website.
Finding inexpensive ways to market your business online is a great way to get started. But even after you have a profitable business, you’ll want to keep using these inexpensive ways to market your business. If you're wondering if you're business can afford these marketing investments, ask your bookkeeper to find areas that aren't providing a good ROI and where you can cut the fat in your current expenses.