Creating viral buzz about your business means that you do something to get lots of people talking about your brand and/or your business. Today, creating buzz about your business is important, especially as there are so many people to compete with. But, if you can set yourself apart in this way, you’ll win a lot of new customers. Here are 9 easy ways to do that.
1. Send Out a Press Release
Press releases are still viable and important ways to get buzz about your business, even in this day of social media and blogging. Press releases should be sent out to your contacts every time you have something newsworthy to share. eReleases does all of the work for you and sends out PRs across the US.
2. Create and Share an Infographic
Infographics are long, pictorial graphics that tell a story about the data and information that you have. These are great ways to encourage sharing, especially if you include data that is relevant for your audience that they’ll enjoy.
3. Release a Free eBook on Kindle
Having a book launch with a free Kindle book is a great way to create buzz. Ask the people who download the book free to give you a review and feedback, which will help move your book up on the list that Kindle recommends to people. Even if you don't release it on kindle, you can use it as an email list opt-in giveaway.
4. Create Viral Videos
While you might not be able to just willfully create a viral video, if you create regular videos that are of interest to your audience then one of them is bound to resonate enough to go viral. Think outside of the box on this and keep in mind to use deep emotions such as humor or empathy. Videos get shared more often than text, so you’re off to the right start when you create videos.
5. Hold a Contest
Contests are great way to create buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog... however you want. Just follow the rules of the platform and make sure your prizes are relevant to your audience. If you're a service based business, this can work as well. Could you give away a free month of services? How about buy one month get one free? The possibilities are endless.
6. Conduct a Blog Party
A blog party is where you plan to place a guest post that is original to the place where you put it, and which is about something you’re promoting. The way to set that up is to contact people to join the party and allow you to post your information on their blog.
7. Host a Webinar or Teleseminar
These are great ways to build your email list and get buzz about your business. A good way to do it is to ask other people to do them with you. That way you all promote to your own email lists too. Joint ventures always mean a bigger audience.
8. Start a YouTube Channel
A YouTube channel can be almost as good as having a television show if you plan out the content you want to do, post content on a consistent basis, and try to be as professional as possible. Stay true to your brand and be sure to always include a call to action.
9. Connect to a Charity
You don’t want to do charitable things just because you want to create buzz. But, if there is a charity that you like, you can donate a percentage of proceeds all the time to it, or you can have yearly sales where all proceeds go to the fundraiser.
If you want to create viral buzz about your business, using social media is the best way to do it. Try these different ways and see what reactions you get. Keep doing new things as often as you can to keep the buzz going.